The addressable audience
SNAP and WIC together reach a household in roughly one in eight American homes. ebtEDGE is the official channel those households are issued.
Not another app to be discovered. The one already in their hand.
Consumer apps have to earn every install. ebtEDGE arrives with the card, from the state, as the way to manage a benefit a family depends on.
No acquisition funnel
Enrollment in the program is the enrollment in the channel. Your reach is the program’s footprint, not a marketing budget’s.
State-sanctioned context
Members trust what they see here because it comes through the official channel. That trust extends to the brands beside it.
Benefit-cycle timing
Deposit day, balance checks, store lookups. The moments are known, so the message can land when the cart is being planned.
Heads of household making the grocery decision.
SNAP and WIC households are families first. The person checking a balance is usually the person writing the list, choosing the store, and comparing the shelf.
Audience figures shown are placeholders. Share the segment data you’re cleared to publish and it slots in here.
Placements built around the benefit, not bolted onto it.
Draft formats shown below. Final inventory and specs follow the placement doc.
Home-screen tile
Beneath the balance, on the screen every member opens first. Highest-visibility placement in the app.
Featured store
Surface your locations in the store and ATM finder, at the moment a member is deciding where to shop.
Post-scan placement
Members scan products to confirm SNAP and WIC eligibility. Appear as the eligible option, in the aisle.
How a campaign goes live
Four steps, with review built in. Every placement is checked against program rules before it reaches a member.
Your audience is already here.
Tell us what you’re trying to reach and we’ll come back with the inventory, timing, and pricing that fits.
